As a Marketing and Public Relations Agency, EEMS has extensive experience running YouTube and Instagram video ads on behalf of our clients. We understand the nuances of these platforms so we can quickly advise you which platform will work best for your business. This is what we consider before choosing where to spend your money.

Is Your Ad an Engaging Longer-Form Content?

YouTube is best in delivering compelling longer-form video content. It allows businesses to tell captivating stories and provide in-depth product demonstrations. Our clients have successfully engaged with YouTube's audience through tutorials and documentaries.

Do You Have a Short Message that can be Told Quickly with Impact?

Through our hands-on experience, we have found Instagram to be the perfect platform for delivering quick, visually appealing videos. We love using attention grabbing ads to RAISE BRAND AWARENESS and find audiences that resonate with our brands. Sometimes these ads are best for sales or time sensitive promotions.

Targeting Options: Leveraging YouTube and Instagram

Both platforms have different approaches to targeting potential clients. While Instagram may not offer keyword targeting, they do allow for targeting based on demographics and interests. The best results come when we’re able to fine tune based on ideal client likes and interest on this platform.

Cost Considerations

At EEMS, we recognize that budget is a crucial factor in any marketing campaign. We work closely with our clients to ensure cost-effective strategies that align with their goals. While YouTube ads may incur higher costs due to its wider audience reach and comprehensive targeting options, we recommend Instagram for times when we want an affordable option to reach a lot of people.

Need Help?

With our firsthand experience running YouTube and Instagram video ads, we understand the unique advantages and considerations of each platform. We can guide you in making an informed decision based on your marketing objectives, target audience, and budget. Whether you seek in-depth storytelling or impactful visuals, EEMS is here to help you create a comprehensive video advertising strategy that delivers results on YouTube, Instagram, or a combination of both.